Brand Strategy
In this comprehensive five stages of development process, the ocean brand in the past 30 years of continuous accumulation and improvement of the crystallization, never give up any efforts to achieve the "ocean world brand" this mission, and gradually accumulate the ocean brand's own connotation. At present, the brands owned by Dayang Company include: Dayang Brand, Black King Kong, SHIFT (Transcendence), Ottman Brand, and new moving colors with fashionable elements-Red King Kong, Blue King Kong, Yellow King Kong, Green King Kong, White King Kong, Silver King Kong and other King Kong series brands.
Brand is the summary of all expectations of consumers/customers for an enterprise and a product, and it is also a carrier for enterprises to transmit effective elements such as corporate image, corporate culture and product concept to the target market and establish a solid relationship with the target group. With the development of market economy and the intensification of competition among enterprises, brand strategy is becoming more and more important for the development of enterprises. It is possible to realize the sustainable development of enterprises by doing a good job in brand strategy and exerting brand effect.
Zhejiang Dayang Car Co., Ltd. started from the development process of entrepreneurship, scientifically understood the brand strategy in all aspects, shaped the brand of the enterprise in accordance with the needs of market development, and took the lead in the same industry in September 1992. On the 20th, China's Trademark Office approved the registration of the seventh (610965) cutting machine commodity service category. Since the establishment of the brand, the company has spared no effort to start its own business through its own development. In the late 1990 s, Zhejiang Dayang Car Co., Ltd. became a leader in the cutting machine industry of the China Sewing Machinery Association, and continued to maintain its reputation and status in the industry. The technical and economic indicators have made a qualitative leap, sprinting towards the goal of an international brand...
The brand strategic goal of Zhejiang Dayang Car Co., Ltd. is not only to be the ocean of China, but also to be the ocean of the world!
Zhejiang Dayang Car Co., Ltd. brand strategy advertising language: we are committed to building the ocean world brand!
Brand strategy and strategy at present：
In the high-end market in the challenger position, use the existing marketing and price advantages, further strengthen the brand image. In the low - and medium-end market in a leading position, comprehensive enhance the strength of the enterprise.
1. Give full play to channel advantages, increase investment in science and technology, and build an effective defense system against local brands in the middle and low-end markets with the help of the big domestic market;
2. Improve product quality, adjust product price and change brand promotion mode;
3. Adhere to the brand internationalization strategy;
4. Repositioning and subdividing the market for the company's customers, and redefining the target customers;
5. Take the brand high-end customer route;
6. Identify differentiated business areas and brand distribution advantages for competitors.
Brand strategy development focus in the future：
Increase investment in technological innovation and enhance the added value of Ocean brands. In terms of technological innovation, Oceania company is closer to big international brands, striving to break through the progress of various core technologies and enhance the overall value of Oceania brand.
Second, to create brand culture, improve the brand cultural attributes, strive to raise the brand to the level of cultural attributes, so that the brand value is really improved, the enterprise core competitiveness can be more lasting;
Third, consolidate the local market and explore the international market. While pursuing internationalization, Oceania companies should not weaken their attention to and investment in the domestic market. Only by stabilizing the domestic market can they have the backing of the international market.
We firmly believe that Oceania, relying on its own unremitting efforts, high standards, strict requirements, and dedication to do a good job in the brand work, to cultivate a more suitable for the majority of consumers to recognize the good brand, good service! Let dayang brand in the current "zhejiang famous trademark" on the basis of gradually "China well-known trademark", "China famous brand products" and "world famous brand products" and other titles.
